How to do your mid and end of campaign?

You have read our previous post on how to do an soft launch and hard launch campaign but in this article we are going to elaborate on your campaign mid-launch and end of campaign in a few simple steps:

1- Mid-Campaign Launch

A typical campaign last 8 weeks in which 4 to 5 weeks are your mid launch to keep getting people exited and engaged into your campaign. 

What is your communication for this stage?

  • Email marketing: 
    • Segment your email campaign to send customized messages to your different groups of supporters. 
    • Your different group include: 
      • Volunteers or blog subscriber
      • Average gift size
      • Last campaign or programs they donated to. 
      • Donation frequency
    • Create another group for fundraisers only
      • Provide your fundraisers with tips, email or social media templates, encouragement
  • Social media:
    • During your mid launch insist on visual content!
      • Pictures, graphics, videos
    • You have to grab people attention and inspire them to get involved
      • Tag donors and fundraisers in your posts
      • Thank donors for their gifts, etc...

 

2- End of Campaign

It is your very last week of campaign, so bring on a sense of urgency to your prospect donors! Make them understand there is a deadline and they have to act now!

What is your communication for this stage?

  • Email marketing:
    • Close your email marketing strategy with a 2 to 3 email series message
    • Add a thank you message
    • Think of what is still needed to reach your goals and go for this goal during your last week
  • Social media:
    • Install a sense of urgency within the audience
    • You can take some of the initial elements you had during your soft and hard launch
      • Count down to the end of your campaign
      • Graphs that shows what you have done
      • Show your progress and what is left
      • Showcase your donors

 

Thank you for reading our article on how to your mid and end of campaign. If you are having any issues with your campaign whether it is an awareness or fundraising campaign contact us today! We specialize in nonprofit marketing and fundraising. 

 

 

 

 

 

 

How to Launch Your Campaign in 2 Simple Steps?

You have been working in setting up your campaign for weeks, but do you have a campaign strategy? Do you know what you should do during a campaign launch? The first couple weeks of a campaign are often the most important ones. There are 2 main campaign launches, soft and hard launch, here we give you some simple steps to follow to be successful in both:

1- Soft Launch

The campaign launch should be broken into 2 phases: soft and hard launch. 

It should be from 1 to 2 weeks long to recruit supporters into the campaign before opening it up to the large audience. You have to get the most dedicated volunteers to donate and start fundraisers in order to encourage the widest community to jump in your success story. You should reach out to power players and make them feel special! Make your key players understand that they are part of an exclusive group and of an amazing campaign. 

Who are your early adopters or volunteers? They are past successful fundraisers, dedicated volunteers and social media "gods."

What is your communication for the soft launch? 

  • Email marketing: 
    • Send personal emails to supporters to get them involved
    • Remind them of past supports and that they are part of a core group
    • Ask them to create personal fundraising pages on their own social media or via third party fundraising websites.
  • Social media: 
    • Be creative and have fun!
    • Do a count down to your campaign
    • Be extremely visual such as pictures of people involved in previous campaigns
    • Innovate in the way you engage your audience
    • Introduce your campaign name, message, slogan and hashtag

 

2- Hard Launch

It is the time to introduce your campaign to the whole community and launch it!

What is your communication strategy for the hard launch?

  • Email marketing:
    • Deliver a 2 to 3 parts email series to your contact list. Email series are here to remind your audience about your brand within a story, so make it as so!
    • Do a newsletter: call to action on weekly/monthly newsletters
    • On your website: have your campaign image on the homepage. Do campaign landing pages allowing click through leading up to your "donation" page.
  • Social media:
    • Include as much visuals as you can!!! Include pictures, videos such as video clips or documentary and testimonials.
    • Your goal is conversion! So find ways to get your traffic back to your website and your donation page. Always add up your website link to your posts. 
    • Make it fun! Include your volunteers from your soft launch, share pictures of previous donors, etc..

 

Thank you for reading our article on how to launch a campaign in 2 simple steps. Remember work on your soft and hard launch strategically weeks ahead!

If you need help with your campaign launch or your fundraising strategy contact us today! We specialize in nonprofit marketing and fundraising.

 

5 Tools For Your Digital Marketing Campaign

Starting a digital marketing campaign means preparing yourself to execute various tasks that will affect your online success such as content creation, social media management, email marketing, web analytics, and a marketing platform. 

To manage all of these at once you need the best help you can get.

We have lined 5 of the best tools to create amazing digital marketing campaign:

1- Curata

Curata is the content creation and marketing platform you need for a successful digital marketing campaign. Curata will help you analyze your marketing and sales pipeline impact and streamline your content production process. With Curata you will build a predictable content supply chain for your business or nonprofit. It is an amazing content curation software where you can discover the best content for your business in an easy way and publish your content anywhere. 

 

 

2- Hootsuite or Buffer

The reason why we are looking at both social media management platforms to create your digital marketing campaign is because both are equally as good and free for your first social media account! Both platforms allows you to maximize your engagement, optimize your content creation strategy and get analytics to learn engagement patterns. You can also schedule your posts daily in a strategic manner. Any of the two would bring your social media game to the next level, just pick the one that suits your business the best!

 

 

3- Crazy Egg

Crazy Egg visualizes how people really use your website. It helps you understand what your audience uses and does not, so you can make all necessary changes. This tool allows you to increase conversions for your website, which is a definite necessity when launching a digital marketing campaign. You will be able to distinguish all the clicks you get on your website by referral sources and search terms. It also shows you how far down the page users scroll down and where they abandon the page. 

 

 

4- Doz

Doz is a marketing software that helps you create an organic marketing campaign and to launch a customized timeline of tasks needed to achieve your marketing goals. Doz has expert marketers and assign a marketer for each task of your marketing campaign. Doz features allow you to monitor the performance of your campaign, see your progress, track your traffic sources and view your keywords ranking.

 

 

5- Get Response

Get response is an email marketing platform; this tools helps you create email templates, turn leads into customers, build landing pages and get access to marketing webinars. It is a great software to build marketing platforms. You just import your contact list and get started, build newsletters, automate your marketing and publish your landing pages in an easy way! It is definitely a must try for your digital marketing campaign.

 

 

To get started to produce productive and successful marketing campaign we gave you a few tools above to make your life easier and optimize conversions. Do not be afraid to use them and you will considerably grow your digital marketing campaign and maximize your efforts!

We specialize in digital marketing campaign if you need help getting started with your strategy and launching your campaign get in touch with us today and we will help your organization grow! To learn more about us click here

 

Source: http://www.business2community.com/digital-marketing/5-essential-tools-winning-digital-marketing-campaign-01479080