How to Get Quick Results from Digital Marketing

To build a successful digital marketing strategy for your nonprofit there are 2 ways to go either organically, which will take some time to generate leads or for a strategy that will generate a lot of results fast. When you invest in an organic strategy you will want to focus mainly on SEO, content marketing and social media, which may be long to build conversions but will pay off in the longterm. Today, we are giving you 3 steps on how to produce quick results from your digital marketing strategy. 

 

1- A large audience

When you have a large audience everything gets easier! You will get faster results from any campaigns and be able to increase your number of users and conversions quicker. We can say that around 2000 or more followers on your website, contacts and/or social media would qualify as having a large audience.

How to engage them? It is time to send out good deals and send them cross-channels even to blog subscribers. As always share great content on all social media and make sure that the conversion funnel on your website is well updated. Users should not have to click more than 3 times until they get to the conversion page and the conversion should be clear and attractive. Obviously, when you do not have a large audience you have to build it from scratch so do not employ the same strategy. It is often recommended to start by building trust and credibility from previous work or launch a package deal campaign. 

 

2- Leads on your website

Your prospects want to see history in converting leads into customers/donors on your website. They want to see that you have a history and that users trust you. If you can prove that you have previously sold or generate donations successfully you are already well on your way.

What happens when you have no history of donors? It is usually based on 3 main factors: first, it is related to what you are offering, so your donations price set, quality of services or market. Second, you might be hitting the wrong audience; what matters is not the number of monthly visitors but the quality. Always target visitors you know may have an interest in your organizations or brand. Third, if your message is not clear, inviting nor targeting your audience you are not going to generate leads. To sum up, if you can sell on regular basis it is easier to implement your digital marketing strategy but for the ones who are just getting started or launching you cannot hope for sales right away, so you have to find ways around it to show history. For instance, offering free deals such as ebooks or doing work for free will build your history quickly.

 

3- An advertising budget

Now we are getting to the easy part. If you want to get customers/donors fast and do not have a large audience or an history of conversion you have to start by putting a budget together for advertising, which will give you leads very quickly. This step should come at no surprise for most, once you start advertising you will get traffic right away. Also, the more visitors you have on your website even if they are not converting the more you can measure and adapt your strategy and find new ways to attract new customers. To sum up, you either need an advertising budget, a history of donations or a high audience to generate results. If not, it is not impossible to do it the organic way but it will just take a lot longer probably at least one year. 

 

Thank you for reading our article on how to get quick results from digital marketing. If you are having issues creating a successful digital marketing strategy for your nonprofit contact us today.

 

 

 

 

 

 

5 Simple Digital Marketing Tips to Get Donations

You know more than anyone as a nonprofit CEO or employee that it takes more than a website to get prospects to donate to your organization. The digital world is evolving at an unprecedented rate and it is critical that you keep your marketing efforts up to date to be found online. 

To help improve your brand and donations we are giving you 5 digital marketing tips to follow and implement: 

1- Advertise

Yes you probably guessed it, the best way to get noticed and to drag prospects to your website is to advertise on Google and on social media. What makes successful advertising is the strategy behind it. Plan your campaign well, start by targeting donors in your area or in your community where your organization is. As always choose your keywords wisely, include your address and phone number. Then track your ads results and apply changes to keywords that are not working well. 

 

2- Your landing pages

When your prospects click on your ads they are taken into a landing page on your website. This page needs to give your prospects exactly what they are looking for and match your ads. It is often recommended to create a special landing page for the ad itself. 

 

3- Your website

How can you know if you are going to make a conversion from your ads? Are your prospects going to make a donation? Have you done a good enough job with your ads for prospects to be hooked?  Your website needs to be following the trends and always test your prospect behavior on your website. Is it a particular ad or something on it they relate to better? if you do not have success with a page switch it up. Your content is very important and should be shareable. For this, use your blog and post daily to appear higher on search engines. Your website should also be responsive on all devices. 

 

4- Backlinks

Getting backlinks is a great way to rank higher in search engines but how do you get links back to your website? As Huffpost Business suggested you should start by creating an infographic on your business. Know topics people search for and are interested in your industry and use Google Trends to start. Do the infographic then post it on your social media and sent it to blogs and influencers.  

 

5- Analyze

Then analyze your marketing efforts, understand where your business needs help and where you have been successful. Create a strategy plan to follow up with your organization directions, goals and make sure your team efforts are coordinated. Find out if your ROI has been met and change your digital marketing around it.

 

Thank you for reading our article on 5 simple digital marketing tips to get donations! if you need help with your marketing and fundraising strategy and management contact us today!

 

 

 

 

How to Create Your Marketing Checklist and Budget in 5 Steps

Your nonprofit should increase its online marketing efforts at all costs and make it a priority but you also need to push your offline efforts. You need to plan both accurately to get through your day and launch your campaign. We are giving you 5 tools to create your marketing checklist and budget to be successful: 

1- Online Checklist

Understand that there is no recipe to your digital and offline marketing efforts it depends on numerous factors such as your audience, donors, funding, volunteers and others. But you can start you marketing mix by using the checklist below and then see what your organization will prioritize. Write each of the following digital marketing aspects and next to them develop the tasks that suit your organization:

  • Website
  • Social media ( facebook, Twitter, Youtube)
  • Paid advertising (Google AdWords)
  • Public relations on websites/blogs
  • Special events page
  • Online donation page
  • Email outreach (email newsletter, fundraising efforts)

 

2- Offline Marketing Checklist

Do the same exercise for your offline marketing checklist:

  • Printed supports (brochures)
  • Direct mail
  • Newsletter
  • Paid Advertising (print)
  • Public relations placements (magazines, radio, TV)
  • Special events
  • Call calling

 

3- Your Budget

You now have to establish the budget you will give to each of your online and offline marketing efforts. It is always best to have a monthly budget particularly if you have fundraisers and special events. Have a budget for each of your marketing check points. Do not forget to have funding for advertising, which requires a lot more than your regular marketing budget. Unless, you are a 501 (c) 3 nonprofit and you can benefit from free advertising on Google AdWords as much as $10,000 a month. Although, you still need a budget for your print advertising, radio, etc..

To get your budget together start by your most important marketing tasks and lined up a budget next to each one. As an organization your budget is often limited, so always prioritize and think of what your organization needs most, what requires to get done and give it the largest part of your budget. See what is left of your marketing checklist and give it the rest of the budget.

 

4- Marketing Calendar

Your next step is to create a marketing calendar to schedule and coordinate at once all of your online and offline efforts. In your calendar do not forget to add all marketing aspects you have on your checklist on a daily basis and go into details as much as possible! For instance, add your content story line, your social media post and pictures and your blog article synopsis. This will also help you when you do a campaign and you need to go through 8 weeks of planning for your soft launch, hard launch, mid launch, end campaign and post campaign. Have it all planned out as much as you can think ahead. 

Start your calendar by listing your most important marketing efforts, the ones you cannot do without such as website, events, etc.. Once you have your marketing goals down then you can think of the steps required to accomplish them such as a newsletter or article. It may also be a good idea to do your scheduling around certain types of audience and specific channels you want to use.  

 

5- Roles

Don't forget when you do your calendar to assign your team to each specific tasks, so you know exactly who does what and how and you are not overwhelmed. Think about the quality and speciality of each member of your team, which a lot more difficult to do when you have mainly volunteers in your team. For volunteers, look at their background and experiences but mostly what they enjoy doing the most and give them guidelines. 

 

Thank you for reading our article on how to create your marketing checklist and budget in 5 steps. Start by making your online and offline marketing checklist for each item you want to use, then get your budget plan together, do your marketing calendar and assign roles. If you follow these steps you will be well on your way for a successful marketing strategy!

After reading this article if you feel that you need help with your marketing checklist, budget and strategy or plan a successful marketing campaign contact us today! We specialize in marketing and fundraising for nonprofits. 

 

Create Content Marketing with a Purpose in 6 Steps

How to process content marketing and plan an amazing content marketing strategy to increase your conversions and donor base? Learn content marketing with a purpose!

Here we have lined up a 6 steps to follow to plan a content marketing strategy:

1- Personas

  • 1- Plan your personas: their purpose, format, topic
  • 2- Create your personas: buyer's personas, buyer's journey
  • 3- Distribute
  • 4- Analyze
  • 5- Repeat

 

2- Awareness Stage (Buyer's Journey)

Focus on the elements as follows: 

  • Analyst, research and report
  • Ebook
  • Editorial content
  • Expert content
  • White Paper
  • Educational content

 

3- Consideration Stage (Buyer's Journey)

Focus on the elements as follows: 

  • Expert guide
  • Live interactions
  • Webcast
  • Podcast
  • Google Hangout Video

 

4- Decision Stage (Buyer's Journey)

Focus on the elements as follows:

  • Vendor comparison
  • Product/Service comparison
  • Case studies
  • Trial download
  • Live demo

 

5- Concepting Worksheet

Build a content marketing worksheet and include: 

  • Personas
  • Topic keyword
  • Buyer's journey
  • How will this help?
  • Format type
  • Content structure
  • Content title

For more information, look up HubSpot Concepting Worksheet. 

 

6- Call-to-action (CTA)

  • Your CTA should be action oriented!
  • Use action verbs in your CTA.
  • Include a consistent keyword or keyword phrase throughout your landing page.
  • Your CTA should be attention grabbing such as an appealing color palet. 
  • Page placement such as your blog on the sidebar or subscribe email at the bottom.
  • A/B testing 
  • Report
  • Think of 10% conversion as a good goal for your CTA

 

Thank you for reading our article on content marketing with a purpose in 6 steps! Remember, create your personas, understand the buyer's journey stage you are in and adapt appropriate content marketing strategy for each. Then work on your worksheet and CTA. 

 

If you need help with your content marketing strategy or inbound marketing contact us today! We specialize in digital marketing for nonprofits learn more about us here. 

 

4 Steps to Develop Successful Content Marketing

Do you have issues getting your content together? You are not sure how to reach and empower your audience nor how to increase engagement? 

To develop a successful content marketing campaign you should have a well-thought approach and strategic execution. We have lined up 4 steps you should follow to reach your target audience and increase your market growth. 

1-Project Management

First, you should outline your business objectives. Write your 5 main business objectives clearly and think about the best way to accomplish them separately in one sentence.

Once you have set up your objectives, start writing down your content marketing that will apply to your strategy. When you first think of your content marketing line up the goals you are trying to accomplish along with your business objectives. 

 

2- Assembling a Content Marketing Team

When you want to establish a successful content marketing campaign doing it alone is not the right way and can be very time consuming, so start thinking of a team you can put together to help you with it! Your team should consist of writers, editors, designers and SEO specialist to create great content marketing. Building a good team is the most important aspect of content marketing. As a result of a good team collaboration your audience will be more receptive and you will get better content. 

Remember content marketing is quality over quantity, so do not rush to produce more daily content instead have the best content each time. 

 

3- Understand Your Audience

When outlining your business objectives you should understand your target market and create a strategy that caters to your audience. 

Content marketing creates sharable content that should be fun, educating and informative at the same time. One of the most important aspect of content marketing is to understand what your audience is into and the type of content they will enjoy interacting with. You need to have a full understanding of your audience needs by answering each of the following: their preferences, interests, online behavior and purchase patterns. To segment your audience it is always good to create personas and adapt your content based on their individual characteristics. 

Remember in order to retain your audience attention always incorporate cool graphics, videos and images in your content. 

 

4- Create Targeted and High Quality Content Marketing

To create amazing content you should approach content marketing the same way you approach a new person. To form a bond with a new person you have to bring something to the table. As in content marketing give your audience something that interests them, entertains them, provides them answers to their questions or offers them solutions to their problems. 

Remember that content marketing will achieve a greater purpose when driven by the needs of your audience. 

 

To sum up on how to develop a successful content marketing campaign you should first outline your business objectives, assemble a great content marketing team, understand your audience perfectly, create personas and always produce high quality content. 

If you have any questions, please feel free to comment below or contact us if you need help with your content marketing. 

Author: Cause Forward U.S.