Create Content Marketing with a Purpose in 6 Steps

How to process content marketing and plan an amazing content marketing strategy to increase your conversions and donor base? Learn content marketing with a purpose!

Here we have lined up a 6 steps to follow to plan a content marketing strategy:

1- Personas

  • 1- Plan your personas: their purpose, format, topic
  • 2- Create your personas: buyer's personas, buyer's journey
  • 3- Distribute
  • 4- Analyze
  • 5- Repeat


2- Awareness Stage (Buyer's Journey)

Focus on the elements as follows: 

  • Analyst, research and report
  • Ebook
  • Editorial content
  • Expert content
  • White Paper
  • Educational content


3- Consideration Stage (Buyer's Journey)

Focus on the elements as follows: 

  • Expert guide
  • Live interactions
  • Webcast
  • Podcast
  • Google Hangout Video


4- Decision Stage (Buyer's Journey)

Focus on the elements as follows:

  • Vendor comparison
  • Product/Service comparison
  • Case studies
  • Trial download
  • Live demo


5- Concepting Worksheet

Build a content marketing worksheet and include: 

  • Personas
  • Topic keyword
  • Buyer's journey
  • How will this help?
  • Format type
  • Content structure
  • Content title

For more information, look up HubSpot Concepting Worksheet. 


6- Call-to-action (CTA)

  • Your CTA should be action oriented!
  • Use action verbs in your CTA.
  • Include a consistent keyword or keyword phrase throughout your landing page.
  • Your CTA should be attention grabbing such as an appealing color palet. 
  • Page placement such as your blog on the sidebar or subscribe email at the bottom.
  • A/B testing 
  • Report
  • Think of 10% conversion as a good goal for your CTA


Thank you for reading our article on content marketing with a purpose in 6 steps! Remember, create your personas, understand the buyer's journey stage you are in and adapt appropriate content marketing strategy for each. Then work on your worksheet and CTA. 


If you need help with your content marketing strategy or inbound marketing contact us today! We specialize in digital marketing for nonprofits learn more about us here.