Email and Social Media: Perfect Marketing Tools for Non-Profits

Kristy Bernales, a web designer for Web Design Xperts in Melbourne, Australia, guest blogs today, giving us some practical advice on how to get the perfect marketing tools for your nonprofit. Kristy's advice will help you get going with email marketing and social media. 

Being a non-profit organization, offering unparalleled services, promoting a cause and making improvements in your community takes a lot of hard efforts. Like the majority of the non-profiteers, you’re possibly doing all of this with the limited number of people and a restricted budget limit. Fortunately, the access of email and social media marketing has made spreading a word about your organization easy and less time-consuming.

Some marketers often say that “Email marketing and social media marketing are the most easiest and inexpensive ways to achieve business goals.” These tools can help you draw the most required attention for your non-profit firm. And the flow goes on – more attention -> more donations -> more volunteers and more supporters.

You might be wondering about the benefits of these two inexpensive marketing tools. Let’s pick some of the benefits in the discussion:

1)    Enough Returns on Investment: As already mentioned above, email and social media marketing are the most effective yet affordable solutions that seem quite attractive to the non-profit organizations who work with donations and a tight budget limit.

All you need to do is the time commitment for the marketing efforts through email and social media. The only element that can cost you few bucks is the social advertising. Apart from this, there’ll be no other costs payable.

2)    Boosted Awareness among People: It’s not actually very easy to make people know what your next initiative is or next move is, but emails and social media can be of great help to you. If you will devote your time and efforts to grow your email list and followers on social media, you can easily reach your audience in actual time. Awareness is the one of the major ingredients for a delicious marketing dish, and social media and email marketing are great tastemakers to add from the comfort of your own vicinity.

3)    Improved Involvement: After reaching to a certain height, every non-profit organization requires a helping hand. With the help of email and social media marketing efforts, your organization can directly engage with people who actually want to help. Whether you want to call volunteers or seek donations, you can travel a long distance for increasing audience engagement with your organization through an email and a tweet.

4)    Stand Affront Supporters Firmly: Be circulating emails and becoming socially active, you can create an impression on your supporters. You’re vying for support, so it’s quite imperative to make your organization’s name and mission revealed to the larger audience. By maintaining continuity in the communication, you’re likely to see more supporter participation in a year.

5)    Save Ample of Time: Your time is the most precious asset. This is the reason you should use VerticalResponse, it will make things easier for you like developing emails and social media posts for your account. You can simply start off with an email creation and share the same on your social media accounts. Additionally, you can connect your social media accounts with every email that you shoot through Vertical Response.

Therefore, combine the social media and email marketing tools to get the plenty of mileage through your efforts. Both email and social media have become a major part of modern life hence, it is truly sensible to use them for the purpose of marketing.

Why waiting? Make your non-profit organization more popular among the people who can actually turn out to be helpers with the most reliable yet inexpensive tools of marketing.


 Kristy Bernales, Melbourne, Australia

Kristy Bernales, Melbourne, Australia

Author Bio
Kristy Bernales is a designing professional and a part-time blogger at Web design xperts. Exploring the digital media trends, activities and every new update is what she likes to do when not designing. More she learns; more she share through blogs.

Social links

Google plus –  Twitter - Facebook-



8 Steps Guide to Build a Newsletter

Do you have a newsletter set up for your nonprofit? Is it weekly or monthly? Do you know how to launch it and keep your amount of subscribers increasing? The basic rule for any newsletter is to keep it interesting, relevant and up-to-date, so your subscribers would enjoy reading it every time! Remember, your subscribers joined your newsletter because they want to find content they could not find anywhere else, so keep it creative!

We have lined up the guidelines and principles to build a successful newsletter and increase your amount of subscribers weekly: 

1- What They Will Get

Tell your audience what they will get when they sign up for the newsletter. Always show them the benefits first before asking them for their emails. For instance, a newsletter could include exclusive offers or deals. Also, let them know the timeline in which these offers will be received. 


2- Rewards

If your number of subscribers is not getting off the ground it may be a good idea to present your audience with rewards for signing up to the newsletter. The reward could be a gift or discount. Although, be cautious to not sound "cheap" or somewhat "desperate" by offering large discounts on your valued products or services. Therefore, you could consider sending rewards to users who have already signed up to your newsletter. 


3- Short Questions

If you are asking users to fill out a form and sending their information keep it simple and short. If not, you are not going to get any information back. A good rule would be to ask no more than 2 questions or again offer a reward against your subscriber information. 


4- Most Important Facts

Your readers will only pay attention to 3 major components when looking at your newsletter: the sender, subject line and the date. So keep your newsletter customized and consistent across your segmented lists. 


5- Preview

Show your audience a preview of your newsletter so they already know what they will be getting before they sign up. If the newsletter is well designed and somewhat intriguing this will entice them to sign up. 


6- Content

Always remember, your subscribers are not going to spend more than 2.5 seconds looking at your newsletter before deciding whether they want to read it. Users scan through topics and design. To get a personalized experience for your readers you should segment your contact list and give readers a content that is highly relevant to their interest. Also, use good visuals to attract the readers. To segment your contact list and keep a personalized experience, know what stage of the sales funnel your readers are in. Are they customers or just leads? Have they purchased anything? Have they already took you up on a promotion? 


7-  Newsletter Design

Keep it simple and straightforward and set your design around your goal. Do you want to promote a new service? An organization update? A special offer? Whatever it is make it the theme of your newsletter and center your design and information around it. If you try to include diverse goals and objectives and give too much to your readers they are only going to ignore it, so be creative! For instance, if you want to present a new catalogue build your newsletter in the form of an actual catalogue. 


8- Layout

You can design your newsletter in one or multi column or anything in between! Everything goes as long as you tailor your layout to your content. Although, it is not advised for long newsletter where the call-to-action is at the bottom and users are not going to scroll down to see it. We prefer to vary as much as we can the layout of newsletters for each edition as it gives variety and intrigue the readers. But always make sure your brand visual identity is known and made obvious. If you follow your brand guidelines for each newsletter your readers will be able to identify with your brand therefore follow it. 


Thank you for reading our article on 8 steps to build an email newsletter. Follow the steps above and you will increase your subscriber weekly. If you need help building a newsletter, design, templates or strategy contact us today! To learn more about us click here. 




8 Great Strategies to Build Your Email List

You have been using email marketing for your volunteers, donors and to turn leads into customers but you are still struggling to get a high conversion rate? You don't know the ways to increase your contact list to build powerful email campaigns?

Here we have lined 8 strategies to build an amazing email list:

1- Facebook Arbitrage

Social media is one of the easiest way to build your email list. Find a group of people on Facebook you want to add to your contact list; usually a group of customers who are targeting similar products or services as yours. Then comment 3 times a week on their group posts and once a month post a link to one of your blog article and request feedback from the group. This will entice the group to visit your website, posts and sign up to your email list as well as you building authority with this group. 


2- Host a WorkShop

Put together a smart and instructive presentation on Google Hangout and present it to someone else's audience in return for this person email list. For this step, you should find an influencer within your industry with a large hangout and substantial email list. Then, ask his/her contacts to sign up for this workshop on your own landing page. Do the workshop and collect the emails!


3- Ethical Share Bribe

This step is pretty simple, for each new subscriber on your email list present them with more special offers and quality content on the thank you page. But in order for them to get the free materials they would have to share your website or a link of your choice on their social media accounts. 


4- Lead Magnet Swap

Find another vendor with an audience similar to yours but who sells different products and share a lead magnets by emails. Lead magnet is anything as free gifts or special offers that you have available to acquire a person's email adresses. As a result of the lead magnet swap both of your email lists grow. 


5- Influencer Course

For this influencer course, find 15 people who are influencers on a same topic then ask each one to teach one lesson on this topic. Find a topic in your industry and relevant to your audience. Promote the entire course to your email list and get each influencers to email their contact list about the course as well. You do not only build your email list but you will also build your credibility. 


6-  Ask Your Friends!

For this step, simply make a list of at least 100 contacts you already have and know personally; they could be friends, family members, etc...Then invite each one of them to subscribe to your list or add them manually. This step is the first thing your should do when building an email list from scratch. 


7- Past Content

Take an old successful blog post that you have and delete some of the content. Then request an opt-in from your audience to see the rest of the article. Usually, you should only leave the intro in place unless it is not intriguing enough for your audience then cut the article in half. 


8- Use Your 404 Page

Utilize your 404 page and create a customer template and a lead magnet on the page then require your audience email address to opt-in. This step is very useful for list building and works very well. 


Thank you for reading our post on how to build an email list. Building an email list is one of the primary aspect of digital marketing and still one of the most useful to acquire new customers. Use all of the strategies above for your contact list and you will get a successful email marketing campaign. 

For help building your contact list or to launch a marketing campaign contact us today or learn more about us here.  We specialize in email marketing for nonprofits and will launch an email marketing at affordable prices check our plans.