How to Create Your Vision, Mission and Values

As a nonprofit the very first you should at your organizational level is to build strong guidelines and brand strategies. Your vision, mission and values are the first elements you should work on and set up. It will not only avoid you a lot of headaches later on but it will make your campaign more successful and coordinate all of your communication and marketing efforts. In this article, we are giving you simple tips on how to create them and rethink your branding strategy. 

1- Your vision

Organizations often start because one of the founders identifies a problem that touches the community and has the solutions to stop or decrease it. Your vision statement is the big idea behind your organization that can be shared to the public. Most often the vision is set during strategic planning or other large organization developments and is often change when the founder leaves. Setting up your vision is all about thinking forward and of the future and to ask yourself: how do I see the organization in the future? 


2- Mission

Mission statements are a lot more descriptive than the vision statement and talk in great details about the work the organization has undertaken. To write your mission statement you should begin to ask: "why do we exist?" "what will we do?" You should first focus on the concept and ideas and make sure that your organization is staying on track with its work and mission. Your users should be able to judge the level of success of your organization and its programs based on your mission alone. Then all other areas of communication that you are using should follow or introduce your mission such as emails or social media. The language of the mission should be a reflection of your organization personality and positioning. The length of the mission does not matter much but what is important is that you clearly state what your organization exists to do.  

Here are a few questions you should ask yourself to see if your mission is effective: "Does it express what we do?" "Is the language understandable by our audience?" "Does it include an underlined call to actions to push the audience to get involved?" "Does it show our personality, positioning and values?" 


3- Values

Your values are basically what shape your day to day organization and work. Your values serve as guidelines in your organization approach to problems and missions. Your values you should be respected and followed in your daily activities and decision process. To write your values start by having a discussion with your staff and board about the beliefs that shape the organization and understand what influences your work. Then ask yourself: "Which values are absolutely essential to what we do and the way we proceed?" Once you have set these values they will serve as daily guidelines to your staff and be apart of your message. 

Thank you for reading our article on how to create your vision, mission and values for your organization. If you are having issues drafting your organization guidelines and strategies contact us today!


5 Ways to Make Your Nonprofit Successful

When you get started with your nonprofit there is so much to take into consideration. Besides getting started with paperworks, hiring your team or volunteers you need to come up with a well-thought strategy to get the word out about your nonprofit and get funding.

We have lined 5 steps to follow and make your nonprofit successful: 


1. Marketing

Organizations even small should embrace marketing and dedicate a lot of of their efforts towards it. When a marketing campaign is well done it makes the organization seem even larger and attracts prospects. For instance, you may not have the funds to throw fundraising events nor do you have the case to apply for grants, so what is going to get you through the door? Marketing. When big corporations organize fundraising events or music artists throw a concert to raise awareness they don't always pick the biggest names out there. Corporations will pick your organization because they notice you and how? Because of good marketing.

The first step with marketing is to hire employees or find volunteers who believe in your mission and in the organization. Then, you should understand that everyone who is a part of your organization is a part of the marketing process and should spread the word out for your organization just as much as anybody else and is an ambassador for your nonprofit. 


2. Assets-based approach

You should see your nonprofit as a way to empower the people you serve instead of making them dependent and restricted by your services. This approach will increase the popularity of your clients so yours. It is about giving the people you serve the ability to build further and giving them the key to leadership. Focus on the potential and strength of the people you are helping instead of their weaknesses to try to get pity from your prospect donors. Make the people you serve look powerful and drive your approach from feedbacks. 


3- Collaboration

As a nonprofit you have to find your niche and mostly know what you are not good at, so then you can partner with organizations or agencies that are good at it. Start a collaboration by thinking how you can provide a service together and reach out to more people. Collaboration is a great and easy way to get funding and get noticed by corporations. 


4- Advocacy

For nonprofits it is not enough to have programs but they have to affect policy. For instance, if you are in education be an advocate to change the child education system. As a nonprofit you should be educating the public and legislators; educate them on the importance of your mission and look for support from your community. Learn the policy affecting your mission and how to change it.. 


5- How you get picked

Corporations or donors in general look at whether you have achieved your mission but not the nature of your mission. Major donors want to see characteristics in your nonprofit they know are a clear indication of success. Second, corporations often exclude large organizations who they know are already successful and have the ressources. Corporations want nonprofits that have a big impact even though they are small. Third, they often ask around their peers, consultants or other organizations about you, so have a good reputation. Forth, they look at the way you manage your nonprofit, your board of directors, your transparency and ethicality and they want to see that your nonprofit is managed just like a business.


Thank you for reading our article on 5 ways to make your nonprofit successful. If you are having issues with your fundraising strategy or need help reaching out to prospect donors contact us today! We specialize in nonprofit marketing and fundraising. 










9 Steps to Get For-Profit Partners

As a nonprofit it is critical for your fundraising process to acquire business partners to help you through it. Don't think fast, getting a good for-profit partner is a lot harder than you may think because you have to get the right one. When a for-profit looks for a non-profit partner they see it as a business investment and it is exactly how they would want you to present yourself and your organization.

Do not take this lightly, getting a for-profit takes work and preparation as much as financial planning. For-profits hope to gain an image boost from partnering with nonprofits therefore a boost in dollars. First and for most, a for-profit should have trust in a nonprofit well-being and transparency. 


Here we are giving you 9 tools to seal the deal with for-profit partners: 

1- Build a business plan

As any businesses looking for investors you have to present for-profits with a business plan including all of your financial situation and company information. 


2- Presentation

Work on your presentation, on your pitch deck and pitch the same way you would pitch an investor. 


3- Contact your connections

Using your contacts and connections to introduce you to for-profits is the easiest way to go. Pick worthy connections businesses would trust and that can get you through the door, which is often the hardest step to accomplish. 


4- Pick your business

You pick the business you want to work with. Picking the wrong business or one that is not going to go along with your mission and goals will have a negative impact on your organization. Make sure the business is trustworthy and has products/services that match with your organization's image. 


5- Be open

Be transparent and open about your background, professional experiences, non-profit experiences, so in other words build up a strong resume. 


6-  Database

Keep your donors, volunteers and other inquiries into a strong database you can present to for-profit and in which they would find value and can possibly open them the door to a new market. 


7- Outreach

Use social media and other outreach strategies to show businesses how you work. Help donors or volunteers in their professional and personal life. Demonstrate how good of an adviser you are and can be an added value to any businesses.


8- Followers

Show your followers or donors how much your appreciate them and how enjoyable is it to be with them. 


9-  Qualities

There are certain traits you should show for-profits that you and your nonprofit have: helpful, available, patient, reassuring and emphatic. Always make the problem clear and offer solutions to your donors and followers. Learn how to listen and follow through your goals and mission. 


You need to present an implacable profile to businesses, so go trough each of the steps above and follow them strategically then get your connections to introduce you to businesses that are worthy of your organization.  

Thank you for reading our article. If you need help with your nonprofit plan and strategy or to reach out to for-profit for partnership opportunities contact us today!






6 Amazing Strategies For Nonprofit Marketing

To be a successful nonprofit you have to accomplish 3 major marketing tactics: you must catch attention, provoke emotion and inspire people to act now!

We have lined up 6 marketing strategies each nonprofit should use:

1- Big Data

To make decisions particularly ones related to marketing you must rely on data and only on data! For this you must review all data available to you such as website analytics, competition, trends,... Big data means you understand your target audience, understand where your value is and your positioning, and you are able to gather effective content.


2- Set up Your Goals

Set your short-term and long-term goals and write them down. Line up your campaign goals short, mid and long term will help you identify opportunities. In other words, are you keeping track of your milestones? 

Align your objectives clearly for each campaign and milestones. Your objectives will help you understand the impact of the resources and expertise required to accomplish them. Remember, your goals should be ambitious yet realistic, so you can achieve them.


3- Make it Easy

When you make things easy for your prospect donors you will increase engagement, your reach and donations. When you expect donations you should offer something back in return to your donors. It could be anything, you could offer them a free shirt or a free bag but your donors would be more pleased if you offer them a process such as something that is new and could be useful to them. You could provide them with information exclusively available to them, to special services or to a piece of material. Remember, easy facilitation of an end result will always encourage engagement toward this result. 


4- Your Team

Involve your team as much as you can! They are your best spokespersons you can have, make sure you are on the same page with them on your mission and values. Showcase your team as a product, share pictures of them on social media at the office, events, etc. Get as many volunteers as you can to promote your campaign and projects!


5- Testimonials

Tell story, story help people make sense of any situation and the most powerful of all are the ones that come from the people who lived them! Ask your audience for testimonies on the services your provided and you will build your credibility in your industry and identify with others better. When you tell stories you remove barriers between your organization and your donors; therefore, you facilitate the donation process.

Prospect donors will donate because they are emotionally touched on a personal level. Use your storytelling process to offer your products or services and stand out from the crowd. In your storytelling remind your audience about your organization, founders, morals and values and connect with your audience to offer value proposition. 

Use storytelling strategies to help yourself with testimonials, brand authority and branding. Read our post on how storytelling strategies. 


6- Leaders

Associate yourself with industry leaders and experts, this will automatically increase your position and your value as an organization. Partner with leaders in your industry who can provide education, information and opinion to your audience. This will build your brand credibility. 


Thank your for reading 6 strategies for nonprofit marketing. Apply the steps above and you will be on your way to better marketing. If you need help on your marketing strategies, branding, reaching your goals and your campaign contact us today. To learn more about us click here. 














How to Start a Nonprofit

Whether you are a business owner or a looking to start a nonprofit organization there are many options available to you under the law. First, we are going to look how to establish your mission, values, find your category and define your audience. 

1- Raise Money

When you have chosen the type of nonprofit you are going to start and services you will provide it is critical to be remembered by all related to the mission you are affiliated with. How do you make it impossible for the general public to forget your name? Use for-profits methods to build your nonprofit. Use all methods used in corporations and do not think that nonprofits should be differentiated or set apart from for-profits. Your main goal as any corporation is to make and raise money so you can sustain your mission and services. For this use similar techniques in sales, website optimization, conversion and all marketing methods. Always remember, what will make you a successful nonprofit is your ability to fundraise and generate funds.

Provide services for a certain group, for a specific purpose and allow your audience to save money with tax exempt would be a good way to start. 


2-  Your Vision

To establish your nonprofit and vision you do not necessary have to work with "the poor" or the try to save everyone instead work with a cause that has a meaning to you and which will resonate to your audience. For instance, you can search for new energy or help someone build a home. See a need for a project you are passionate about and find a way to fill this need. Even a small project if it appeals to you chances are it will appeal to others. 

More importantly, as any entrepreneur would do find your niche! Do not forget to be as open as you can with your purpose, your fundraising needs and your organization financial situation with the public. Find the audience segment you want to serve and make sure that they are aware of it and turn your vision around them.


3- Nonprofit Category

Charitable Organizations: They are 501(c)3 nonprofit organizations and qualify as tax exempt that can be set as public charity or private foundations.  Public charity are funded by donations and through their activities. Foundations are here to help and fund other nonprofits and are generally funded by one source most commonly from a corporation. 

Social Welfare Organizations: They are exempt under IRS 501(c)(4). Organizations that support a cause more than a specific need.

Agricultural or Horticultural Organizations: In this section of 501(c)(5) your organization “must be to better the conditions of those engaged in agriculture or horticulture, develop more efficiency in agriculture or horticulture, or improve the products.” 

Labor Organizations: Organizations funded by workers in order to come together and bargain with an employer. 

Choose your nonprofit category and get started!


4- What's Next

Think about your vision and the type of nonprofit you want to use. Investigate what is your passion and your purpose. Why are you creating a nonprofit? What is your goal? What key messages are you planning on using? Then think of your tagline and elevated pitch. If you cannot sum up your purpose and your organization in 30 words or less you do not have a plan yet. Also, it is important to match your vision with your IRS classification.


Thank you for reading this article! Do you think you are ready to start your own organization? Contact us and we will help you out with the process and make sure you are successful. To learn more about us click here






How To Do an Organization Self-Assessment

You want to create a marketing plan for your nonprofit organization but you are not sure where to start? The first step is always to create a plan to evaluate your current marketing. Identify the stage you are in and learn how to move forward with your marketing plan.

We will give you 4 steps to follow to accurately assess your current marketing:

1- Your audience

  • What is your main service or mission?
  • Who is here to help you with your mission?
    • Your donors
    • Your volunteers
    • Local community
    • Influencers/experts working with you
  • What are these people getting in return for helping you?
  • Your contact list
    • Create one if you do not already have one.
    • How do you get in touch with them?
    • Where did you meet them?
    • The list should include everyone you can get in touch with such as blog subscribers. 
  • Identify your relationship with your contact list
    • How often do you interact with them?
    • How do you interact with them?
    • Which channel do you use? Email, social media, ...?
    • How often do you send them your newsletter or an email update?
    • What other mode of communication are you using to interact with your contact list?


2- Your Messages

What do you say to your contact list?

  • Write your tagline
  • Your mission statement
  • Your elevator pitch: describe in 30 words or one sentence your mission sentence. 
  • Your key messages
  • Who wrote your messages?

To determine how effective your have been with your messages use this simple trick: ask 2 to 3 volunteers and staff what does our organization do? What makes your organization unique? By asking these 2 questions, you will be able to understand how your staff view your organization and if they know how to clearly describe your organization. It will also gives you variations of your message strategy, so you can work on it further. 


3- Your Channels

Describe your communication channels:

  • Your website
  • Your social media accounts
  • Paid and unpaid advertising such Google AdWords and Google Ad Grants
  • Email
  • Communication and public relations such as newsletter, news articles, ...
  • Special events/fundraiser
  • Brochures
  • Annual Report


4- Analyze Your Data

Analyzing your data is the final step of your organization assessment and evaluation of your current marketing plan. 

Answer the following questions to find out your results: 

  • Are you messages consistent?
  • Are your communication materials optimal or you should improve them? If yes, what would you change?
  • Does your staff and volunteers all have the same understanding of your organization mission, values and uniqueness? Is it similar to yours?
  • What are your using your communication strategies for? Do they focus on your contact list? Are they more fundraising oriented?
  • Do you have a clear enough tagline that is unique and bold compared to your competitors?
  • Did you discover a new target audience or contacts you had not considered before doing your self-assessment? 


Thank you for reading how to do an organization self-assessment. Follow the steps above and you will be ready to create an effective marketing plan, which we will elaborate on in our next post. 

If you don't know how to write an effective marketing plan or need help we specialize in nonprofit marketing and would love to help you. Contact us today or learn more about us here









9 Amazing & Useful Apps For NonProfits

You currently work for a nonprofit and you are wondering what apps can make your job easier, get more fundraising opportunities and grow your organization?

Here we have lined up 9 apps for you that will improve your nonprofit workload and productivity:

1- Buffer

Let's start by one of the leading app in social media management, Buffer! Buffer is pretty much the best because you can accomplish almost every tasks with it on social media such as scheduling and post to all social media at once. You also get access to analytics, best times to share your posts and other awesome features, check it out! 

To find other apps to manage your social media check out our post 7 best tools to manage your social media accounts


2- Replay

Replay app is one of our favorite for video editing in social media. With the Replay app you can edit all of your videos from your camera and post them on social media. This app has very cool features and allows you to add text, photos and musics from your playlist in your video. This app is definitely a must try to create well-designed and amazing videos for your social media. 

To get more video editing apps for your social media look up 5 best apps to make your Instagram a lot better


3- Iconfinder

With Iconfinder you can find awesome icons for free for your social media posts or graphic design tasks. You can also use them for your website to get a great design fast. There are over one million icons to choose from and to download. 


4- Board Director

Board Director includes features to help you manage and communicate with your board members. It allows you to organize board meetings, organize board documents and improve communication and collaboration. 

5- Creatives Without Borders

Creatives Without Boarders connects designers, thinkers and doers with nonprofit associations in need of creative expertise. For all nonprofits looking for a graphic or a web designer to get the job done. Create your project now with Creatives Without Borders and connect with creatives pro bono to help with your mission.


6- Studio Design

Studio Design is our personal favorite app for photo editing tool. With Studio Design you can do almost anything and it is very easy to use. You are only one step away from creating amazing images to post to social media. The app includes filters, shapes, frames, textures, doodles and a lot more, check it out! 

To find more photo editing tools check out 7 apps to make awesome images for your social media


7- Piktochart

Piktochart is one best tool out there to create infographics for your social media without any help from a graphic designer. You get access to over 500 professionally designed templates, banners, reports and presentation formats. Choose within a wide variety of fonts, charts and special icons. 


8- Rite Tag

Rite Tag allows users to search the database for hashtags, to study the engagement analytics before using a hashtag, get hashtag currently popular on any topic and see currently trending hashtag. Rite Tag works well when keeping track of your campaign engagement and it is free!



SocialBro has amazing features to enhance your Twitter engagement, which you can use for all social media as well. This app allows you to target your competitor's audiences, identify your key influencers on social media and leverage their communities. You can optimize your audience at scale and track all of your organic and paid campaigns in details. 


Having a successful nonprofit takes a lot of work and dedication, so take advantage of the 9 apps listed above to increase your productivity, engagement in social media and growth in a easy way. 

If you have any questions please feel free to comment below. For help building your social media strategy and monitoring engagement for your nonprofit organization contact us today or learn more about us here.