4 Tips to Your Boost SEO with Content Marketing

You have been creating amazing posts on your blog and social media but you do not feel that has helped your search ranking. You know that content strategy can improve SEO but do not know how it exactly works? 

Here we are giving you 4 tips on how to use content strategy to drastically boost your SEO:

 

1- Become an Expert in Your Field to Boost Your SEO

The best way to improve your search ranking is to become an expert or a respected source for specific content in your industry. You need to acquire an authority in your field that users and costumers can refer to and take into account. For instance, use quotes from experts in your field they made about your nonprofit, ask a guest blogger to write a piece about your nonprofit and use it or get articles published in important magazines that you can share are all great ways to start building authority .

 

2- What Search Engines Look For? 

Search engines view sites that have multiple pages in deep coverage on a topic more valuable because users have access to a lot of information on this particular topic. Search engines look for content clusters. It is simple, a site that has a lot of quality content query on a subject will rank higher on search engines, so get to writing! You can start by posting daily on all social media, blog and make great videos on YouTube! 

 

3- Base Your Content on Keywords

You should always organize your site or blog based on topics, themes and keywords! This will help search engines recognize related content and rank you higher based on search query. Do not forget to always match your url, page description and page title on your site pages and blog! 

One of the most important factor to boost your SEO is to create content based around a keyword or a keyword phrase that has shown a high level of engagement on your site. Simply base your content around this keyword when you are posting or creating a web page. Remember, the higher the relevance between your content and the keyword is the higher your rank will be for this term!

 

4-Blogging and Content Marketing

Having a blog is a necessary step to content marketing! Quick statistic: Over 79% of companies and nonprofits that have a blog have a positive ROI. On your blog, be open with your audience about your nonprofit challenges, story and share sharable content that your followers can repost! On your blog, you should focus on your design and layout before writing a single line and make sure it matches your nonprofit image or a particular campaign!

On a blog you should always follow your brand voice and tone for each content you publish, so start by thinking what how you would like your nonprofit to be perceived and writing style to be. Then, create a style guide for all marketing related content. (For more information on how to create a style guide for your nonprofit organization please check our upcoming blog post).

 

To sum up, to increase your SEO with content for your nonprofit work on building trust with your audience, understand what search engines are looking for, base your content on certain keywords and create a blog! If you follow this your search engine rank will go up immediately. 

Thank you for reading our article on 4 tips to boost your SEO with content marketing. If you are having issue to improve your SEO or create a great content marketing strategy contact us today

 

5 Ways to Name Your Web Pages for SEO

When you create your website you need first to think about SEO and what will help your website ranking so increase conversions. Here is 5 ways to you get your web pages named for SEO: 

1- How to get started with your web pages

  • You should choose your url along your keywords
  • Long tail keywords always work better for long posts. 
  • On your website should have shorter URL
  • Once you set your url you should include the keywords on your webpage
  • Categorize all information by web page
  • Use sub categories for your web pages
  • Your web pages should be built in a logical way 

 

2- Create web page title for SEO

  • Never repeat keywords
  • Never include keywords longer than 50 characters
  • it should be more than a url title but a tool to capture your audience
  • you can do a short keyword divided in 2 portions

 

3- Create meta tags for SEO

  • it should be within 150 characters
  • always include your keywords at the beginning of the webpage
  • if you use competitive keywords mention them twice
  • put your keywords together work great for SEO
  • you should include value for your customers in your tag
  • include a unique description
  • have meta tags for each landing page
  • look up the final result on Google
  • modify them as you go to rank higher

 

4- Optimize your web page for Google

  • Headings
    • the first heading is very important
    • include your keywords
    • include a headline that will push customers to read the page
    • use keywords for internal linking
    • emphasize your keyword as bold, italic 
    • create 2 or 3 headlines by web page
    • use your internal linking to navigation menu
    • use synonyms
    • add call to actions at the end 
  • Images
    • Google combines everything that it finds, so you need to be cautious about your meta tags on image and video
    • on each image you should include: 
      • title
      • url
      • author title
      • description
      • keywords

 

5- Technical SEO

  • Linkchecker: check for broken links
  • Robot.txt
  • Sitemap: add your sitemap on Google Webmaster
  • Google developers: check page speed and how the website loads
  • verify 404 error pages

 

Thank you for reading our article on 5 ways to name your web pages for SEO. If you have issues with your nonprofit SEO or website building contact us today

 

 

 

 

 

How to Boost Your Content Marketing & SEO 101

Have you ever wondered how content marketing and SEO work together? How you can work both at the same time, get awesome results and boost your conversions?

It is easy, we have lined up 10 essential simple tips for you! Follow them and see your search rank increase:

  1.  Only share quality content.
  2. Don't give up quality for quantity content.
  3. Respond to your audience comments on your blog and on social media everyday.
  4. Keep the sales pitch part of your informative content. As you are creating quality content always bring up information about your products and services to make a sale.
  5. Make sure to document your research through linking.
  6. "Know your stuff" meaning only talk about what you know! If you try to take on something you are not familiar with make sure you use quotes and name the author. Users want to hear about subjects that you specialize in and brand new information you can bring to them.
  7. Showcase your personality in the way you deliver your content. Build a style guide for your voice and tone and stick to it for all editorial posts. 
  8. Never copy a competitor work.
  9. Always focus your content to your target audience and donors to maximize your conversions.
  10. Always match your article title, url and meta description to increase SEO. You keywords have to be strategically used throughout articles such as in headlines.

 

Thank you for reading our article on 10 essential tips to boost your content marketing and SEO. If you have any questions or have issues with your content marketing strategy contact us today. 

 

 

 

 

 

 

 

 

 

 

 

Analyze Your Competitors Back Links, Social Media & Keywords

To make your nonprofit stand out you should understand exactly what your competitors are doing well and what they are lacking of. Look at their back links and keywords strategy to increase your own search rank and donations. 

We have lined up a strategy to understand your competitors back links, social media and keywords, so you can get ahead of your competition:

1- Analyze Your Competitors Back Links

Below are few very good softwares to analyze your competitors back links but remember always be cautious using back links softwares you find online. They often ask to pay a fee for information and it will not be accurate. Never pay to analyze back links, all softwares should be free. Use the back link softwares as follows:

  1. Anchor Text
  2. Site Explorer
  3. Backlink Watch

 

2- Analyze Your Competitors SEO on Social Media  

First, search for your competitors social media on Google Search. Enter your competitor's url.com on Google search such as "competitorurl.com" and add the social network within the URL. For instance, if your are looking at your competitor Twitter account it would be "competitorurl.Twitter.com".  Do this search for every social media platforms. 

Then determine if they have used advertising and promotions on their social media. Read posts or replies from their customers or donors. Understand the way your competitors interact with donors on social media and it will give you an idea of what they are lacking of or doing well and what their donors are unhappy about.

 

3- Analyze Your Competitors Keywords

1- First, understand the way people search the web for your competitors, look at the keywords associated with them on Google Search.

2- Then, look at their landing pages and the way they are optimized for SEO. Look for keywords and look for customers/donors questions. 

  • 3- Write the main keywords they use on their website and landing pages.
    •  Search the keywords on Google Search and see how high they rank. 
    • Combine all keyword phrase or a single keyword and analyze what comes up on Google Search

4- Keyword Planner: Identify profitable keywords they have been using and the ones with low competitions. Also, you can enter the url of one of your main competitor's web page and get an indication of keywords you should be using and look how they made use of them as well. 

5- Display Planner: Get industry trends, insights and ideas to reach ideal customers. 

The benefit of doing a competitors keywords search is to identify potential keywords for your landing page and understand how customers respond to the use of certain keywords so you can acquire new donors. 

 

In your competitors analysis understand their strength and weaknesses but get to understand yours as well. Understand the way your competitors back links are set up, their social media and how they use their keywords and you are on your way to build amazing landing pages and get ahead of your competitions. 

Thank you for reading our article! If you need help with your back links, SEO or keywords analysis and strategy contact us today. To learn more about us click here. 

 

 

 

 

 

 

How to Use YouTube to Boost Your SEO

You have been posting a few videos on Youtube but you never got more than a few hundred views at most? You know YouTube is a great tool for your brand but you are not sure how to maximize your chance to hit it big?

Here we will give a few tips to uncover YouTube SEO secrets and viewership:

1. Add Captions to Your YouTube Video

  • Always add subtitles to your videos.
  • To add subtitles it is easier to use the English automatic setting of YouTube available in the subtitle section.
  • YouTube often misspells words with the automatic setting, so remember to read over each subtitle and make sure they are translated correctly.. 
  • Try to keep the subtitles on one line only per sequence. 
  • Set the timing for your subtitles. 
  • YouTube sets the subtitle timing for you but often the timing is off compared to the voice over, so adjust it manually. 
  • Add different languages (as many as you can) to increase your viewership by allowing other audiences to view it. 
  • You have to translate your video manually or download your translation. 

 

2- Identify Your Keywords

  • Where should you add your keywords? On your video title, description and tags.
  • To boost your SEO, you first need to target the right keywords and for this we highly recommend you use the keyword planner tool available on Google Ad Words.
  • With the keyword planner tool you can target keywords that are highly searched and have a low competition. 
  • List keywords that apply to your video and use them in the title, description, tags. 
  • Use your keywords in the subtitles but early on in the video.
  • To find relevant keywords you can also do a regular search on Google and find google top searches. 
  • In your video description you must add links to all of your social media accounts. Also, add your translation if any or your video subtitles. 

 

3- Tags for YouTube

  • Tags are very important to get more views on your videos! 
  • VidIQ is the most helpful tool to get views on your video. Use VidIQ for insights on your video and tags to use. Click here  
  • Use the free version of VidIQ.
  • Find YouTube videos that are similar to yours (with similar titles and genre) and have the most views.
  • Look at those videos insights and tags via VidIQ.
  • Copy and paste the tags of one video that is the most similar to yours into your video via VidIQ.
  • Only use targeted tags that apply to your video as well. 
  • Add the tags in order of importance. 

 

4- Call to Action (CTA) and Thumbnails

  • Add a call to action to your video.
  • Use the headline and display URL to add a direct link to your website. 
  • Go to 'annotations' then 'note' to add organic messages or links to your product. 
  • Go to 'cards' and use them to promote other related videos, a Youtube channel or a poll. 
  • Most viewers are going to click on your video because you thumbnail was appealing. 
  • Add an awesome video thumbnail. Your thumbnail does not have to match exactly your video content, so just find an intriguing and captivating image to use. 

 

Remember, always publish your videos on YouTube the same time and day for your viewers to have your videos on a schedule and this will create consistency for your brand.

Thank you for reading! If you have any questions or need help with your video production or your YouTube promotion contact us today! 

4 Steps to Build A Monthly SEO Action Plan

You have heard about SEO but you are not sure how to use it beneficially for your business or nonprofit? You have tried to update your website or blog posts with the right keywords but it is not boosting your search rank? You need a monthly SEO action plan. 

Here we will give you 4 steps to build a reliable monthly SEO action plan:

1- Diagnostic

You should make a clear diagnostic of internal opportunity you already have within your website. Opportunities can vary such as using the same keyword for your url, page description and page title. Then make a good use of a 404 page and avoid broken links. You should take a good look at each web pages and examine which keyword or keyword phrase you want to emphasize and base your page around it. There are a numerous of opportunities you can find in your web pages, start looking! 

 

2- Metrics and Weekly Measurement

You should study and understand your website analytics on a weekly basis. You can start by looking at how many visits you are having from Google on your website and which pages are receiving traffic. Then look at the keywords users are using to access your website and make a list of the 10 most popular ones. You should match these keywords with your website goals and integrate them into your web pages. For last, research your ranking on Google and look at your competitors, their keywords and what they are not doing right, so you can do it better!

 

3- Keywords and Content Opportunity

To find new keywords you can use keyword planner in Google AdWords and find new keyword opportunities. When you look for new keywords you want to pay attention to their level of competition, their number of hits and their bids. Ideally, you want to get keywords with low competition, that trigger a lot of searches and with a low bid amount. However, you should always keep in mind your content goals and the pages you are linking your keywords to as Google algorithm look at your landing page and their keywords to rank your website. 

 

4- Social Media and Public Relations

Google algorithm will rank you higher if you have a social media presence that has been established and successful. You should post daily on all social media and be sure to share your blog posts! What is most important when looking at social media and public relations to improve your SEO is to ask yourself the following questions: Who do I need to engage? Where should I engage? What can I do to stand out and be noticed? What existing initiatives need SEO? Answer these 4 questions to build your social media monthly SEO action plan.

 

To sum up, to build your monthly SEO action plan you should do a diagnostics within your website to find opportunities to improve your SEO you are missing out on, look at your website analytics weekly, find new keyword opportunities and integrate your social media strategy into your plan. 

 

If you have any questions or need help on your SEO plan and strategy contact us today!